vivo officially launched the VISION+ Mobile PhotoAwards 2021, in partnership with National Geographic, and announced the opening of all registration channels.
The VISION+ Mobile PhotoAwards is an important part of the overall VISION+ Project, aimed at promoting mobile photography. The competition will serve as a platform for global conversations surrounding mobile photography and encourage participation from professionals, enthusiasts and mobile phone users.
“This year marks the second edition of the VISION+ Mobile PhotoAwards. Through the competition, vivo aims to drive innovation in imaging technology while allowing more people around the world enjoy using technology to create eye-catching content,” said Spark Ni senior vice president and CMO of vivo. “This is vivo’s user-centric vision and cultural responsibility as a technology brand – we will make professional and enjoyable imaging technologies widely available so that more people can enjoy the joys of creativity.”
As a key part of the VISION+ Project, the VISION+ Mobile PhotoAwards was first launched in 2020 by vivo and National Geographic. The competition received more than 135,000 mobile photography submissions and presented 38 awards to finalists from nine countries and regions including China, the United Kingdom, France, Spain and Russia. Creators from many different backgrounds and cultures submitted a rich tapestry of works, showing the diversity and vibrancy of life around the world, including lively portraits, quaint folk life and magnificent landscapes.
In response to a wealth of rich, creative content and enthusiastic feedback from the public, vivo and National Geographic have once again come together to officially launch the VISION+ Mobile PhotoAwards 2021.
This year, the VISION+ Mobile PhotoAwards features an incredibly authoritative and professional judging panel, including six internationally acclaimed photography experts and academics from diverse disciplines. They include Martin Parr, Documentary Photographer; Jonas Bendiksen, Documentary Photographer; Xiao Quan, Portrait Photographer; Laura Serani, Curator, Les Rencontres d'Arles; Bertram Hoenlinger, Photography Expert, ZEISS; and Michael George, Photo Consultant, National Geographic.
The judging panel will evaluate photography entries from their respective professional viewpoints and offer comments and guidance to help talented creators better express themselves through mobile photography.
Aside from an updated lineup of judges, this year’s VISION+ Mobile PhotoAwards will introduce more categories across three groups, including the Open Group, Youth Group and a new Professional Group. vivo encourages smartphone users to identify the categories they are most passionate about and show-off their creativity.
The Professional Group includes three categories: News, Creative and Documentary Projects, encouraging professional photographers to interpret and express their feelings on modern culture, social trends and the defining moments of the year. The Open and Youth Groups emphasize the beauty of daily life, human emotions and memories. The Open Group includes six categories: Portraits, Night, Sports, Nature, Life and Places. The Youth Group is a Special Feature that focuses on the subject of Surroundings.
The competition will feature 33 awards across all categories and winners will receive awards and creative support from vivo. Apart from general awards such as cash prizes, smartphones and certificates, vivo will also collaborate with industry partners to provide winners with opportunities in commercial photography, urban outdoor exhibitions and the publication of photographic works.
vivo’s goal is to empower the long-term development of winners and aid in the discovery and appreciation of exceptional mobile photography.
It is noteworthy mentioning that vivo is the official smartphone of UEFA EURO 2020.
