Branding
- LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins
LG Electronics has unveiled its brand-new ‘Life’s Good’ campaign globally, embarking on various ‘Brand Reinvent’ initiatives, in partnership with global branding consultancy Wolff Olins.
- Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand
Coca-Cola sips success as world’s most valuable and strongest non-alcoholic drinks brand, valued at USD33.5 billion
- Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
- Emirates NBD unveils new brand identity for its digital bank Liv
- No One, part of And Us Group, carries out the packaging design of Egyptian brand Fayrouz ArabAd's staff
- Brazen MENA unveils new branding and positioning
- Mirinda’s new visual identity designed to attract Gen-Z
- Discovery's new streaming service Max reveals new identity ArabAd's staff
- How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022 ArabAd's staff
- Pepsi has a new logo ArabAd's staff
- Middle East brand values grow quickly; Aramco, Etisalat by e& in pole position
- Nokia goes through a major rebrand ArabAd's staff
- e& rated one of the top three telecom brands in the world by Brand Finance
- Tech downturn slashes billions from value of world’s most valuable brands