Branding
LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins
LG Electronics has unveiled its brand-new ‘Life’s Good’ campaign globally, embarking on various ‘Brand Reinvent’ initiatives, in partnership with global branding consultancy Wolff Olins.
Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand
Coca-Cola sips success as world’s most valuable and strongest non-alcoholic drinks brand, valued at USD33.5 billion
Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
Emirates NBD unveils new brand identity for its digital bank Liv
No One, part of And Us Group, carries out the packaging design of Egyptian brand Fayrouz
ArabAd's staff
Brazen MENA unveils new branding and positioning
Mirinda’s new visual identity designed to attract Gen-Z
Discovery's new streaming service Max reveals new identity
ArabAd's staff
How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022
ArabAd's staff
Pepsi has a new logo
ArabAd's staff
Middle East brand values grow quickly;
Aramco, Etisalat by e& in pole position
Nokia goes through a major rebrand
ArabAd's staff
e& rated one of the top three telecom brands in the world by Brand Finance
Tech downturn slashes billions from value of world’s most valuable brands
