Branding
Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds
Zena Hamdan, Against All Odds
LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins
Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand
Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
Emirates NBD unveils new brand identity for its digital bank Liv
No One, part of And Us Group, carries out the packaging design of Egyptian brand Fayrouz
ArabAd's staff
Brazen MENA unveils new branding and positioning
Mirinda’s new visual identity designed to attract Gen-Z
Discovery's new streaming service Max reveals new identity
ArabAd's staff
How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022
ArabAd's staff
Pepsi has a new logo
ArabAd's staff
Middle East brand values grow quickly;
Aramco, Etisalat by e& in pole position
