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  • The Consumer Is a Moron, He’s Your HusbandThe Consumer Is a Moron, He’s Your Husband Tarek Joseph Chemaly
    Remember that famous quote from David Ogilvy? “The consumer is not a moron, she’s your wife”? ?Well, obviously he was addressing men in advertising. Considering that the female element is …
  • Ghada el Khatib: Alice in WonderlandGhada el Khatib: Alice in Wonderland
    Free-spirited and outspoken, Ghada el Khatib, Managing Director of Asda’a Burson Marsteller and Wunderman in Beirut takes us on a private journey down the proverbial ‘rabbit hole’ where the wealth …

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