Free Talk
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi Arabia. He discusses some of the nuances that brands might …
What Gen Z want from brands? An actual Gen Z tells it all
What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced view, especially from a person of this generation who already …
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