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Brands spent a whopping $673B on social media ads in five years
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the biggest TV streaming platform since overtaking Netflix
LPS assigned as Dubai Chambers' communications partner
Snap rolls out First Story ads, a new innovative solutions for advertisers
Seven trends to keep an eye on in the marcomms industry in 2023
Dubai Safari Park selects Incubeta as its social media agency
Leo Burnett Riyadh lands social media and digital creative duties for Ithra and Sync
OnlyFans is becoming one of the fastest-growing social media platforms
OTT content is the new global influencer
Pooja Suvarna, Mediaplus ME
From a bird to a dog, Elon Musk changes Twitter logo with no explanation
ArabAd's staff
How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022
ArabAd's staff
Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
