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Serviceplan Middle East sets the tone in BMW XM ‘Story of an Enigma’ campaign
Serviceplan Middle East has recently developed and launched BMW XM ‘Story of an Enigma’, an online and social media campaign filmed from an unusual perspective.
Best AR campaigns on Snapchat in 2023
ArabAd's staff
In the ever-evolving landscape of the Middle East and North Africa (MENA), augmented reality has become a powerful tool for brands to engage and captivate audiences.
Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign
Serviceplan ME transforms Google Maps into a virtual showroom with BMW iJACK campaign
ArabAd's staff
Jeep let its community take the wheel in latest campaign by Publicis Middle East
TBWA\RAAD appoints Tony Kayouka as Head of Social
and Content
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
Social Media advertising on the rise since 2017
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
Karl Escritt, Like Digital & Partners
We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
Swedish insurance company introduces Laika 13, the world's first AI teenager, created for mental health education
ArabAd's staff
Snapchat AR unveils at Riyadh Book Fair first machine learning lens for the deaf community
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