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People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
MCN launches McCann Content Studios in the Middle East
ArabAd's staff
AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms
Telefanz launches as TikTok rival
ArabAd's staff
Public relations in the dock
Iain Akerman
Snap celebrates its great role in the GCC culture through new campaign
Social Media advertising spending to grow by 6% in 2024
Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours
Closeup #GetCloserToLove campaign by ‿ and us breaks ‘Dating’ taboo
TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD
