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McCann Content Studios secures social media remit for Betty Crocker in the Middle East ArabAd's staff
The number of TikTok downloads continues rising ArabAd's staff

New Kantar study shows a significant trend towards YouTube consumption on Connected TV ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying ArabAd's staff
Sugar, Spice and Everything Nice Houssam El Boutary, Publicis
Create Agency orchestrates a multifaceted campaign for SMEG's store launch in Lebanon ArabAd's staff
Instagram remains the king of the social media landscape
Snap invites snapchatters to immerse themselves in Saudi National Day celebrations through ‘Kingdom’s Lenscape’ ArabAd's staff
Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk ArabAd's staff
Digital Dubai launches a guide to help parents embrace their educational role in the digital space
555 Million Stolen Passwords: The Shocking Places Hackers Are Finding Yours

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