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AI Assistants in Research: Friend or Foe? Image

Digital/Tech

AI Assistants in Research: Friend or Foe?

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

$TBWA\RAAD marked IWD with an empowering initiative with American University of Sharjah Image$

News In Brief

TBWA\RAAD marked IWD with an empowering initiative with American University of Sharjah

ArabAd's staff 10 Mar, 2025

UAE’s first drinkable billboard unveiled for Ramadan Image

News In Brief

UAE’s first drinkable billboard unveiled for Ramadan

ArabAd's staff 10 Mar, 2025

Saudi Arabia, the Land of Now Image

Advertising

Saudi Arabia, the Land of Now

ArabAd's staff 9 Mar, 2025

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData Image

News In Brief

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

ArabAd's staff 9 Mar, 2025

Global AI adoption to surge 20% and hit 378 million users in 2025 Image

News In Brief

Global AI adoption to surge 20% and hit 378 million users in 2025

ArabAd's staff 9 Mar, 2025

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy Image

Advertising

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy

Rebecca Isaac 7 Mar, 2025

Mediaplus UK celebrates its integration into the Mediaplus Group and parent company, Serviceplan Group Image

News In Brief

Mediaplus UK celebrates its integration into the Mediaplus Group and parent company, Serviceplan Group

ArabAd's staff 7 Mar, 2025

New research finds omnichannel advertising outperforms traditional multichannel Image

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

News In Brief

electriclime° MENA expands into a brand new space designed to serve as an art and creative hub in Dubai

ArabAd's staff 5 Mar, 2025

Advertising

Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

Rebecca Isaac 5 Mar, 2025

iPhone has surpassed an extraordinary $2 trillion in lifetime sales Image

News In Brief

iPhone has surpassed an extraordinary $2 trillion in lifetime sales

ArabAd's staff 5 Mar, 2025

Kalpesh Patankar leaves Leo Burnett Dubai to join VML as Group Chief Creative Officer for India Image

News In Brief

Kalpesh Patankar leaves Leo Burnett Dubai to join VML as Group Chief Creative Officer for India

Rebecca Ishaac 5 Mar, 2025

Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices Image

News In Brief

Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices

ArabAd's staff 4 Mar, 2025